{"id":132491,"date":"2024-06-26T08:06:49","date_gmt":"2024-06-26T06:06:49","guid":{"rendered":"https:\/\/unreal-visual.com\/loreal-x-unreal-visual-spf\/"},"modified":"2025-06-24T08:07:47","modified_gmt":"2025-06-24T06:07:47","slug":"loreal-x-unreal-visual-spf","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/loreal-x-unreal-visual-spf\/","title":{"rendered":"L\u2019Or\u00e9al x Unreal Visual | SPF"},"content":{"rendered":"

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Sun, Clean Visuals & Maximum Output in One Day<\/b><\/h4>\n

The L\u2019Or\u00e9al Paris SPF campaign was created to merge visual impact with the fresh feel of summer skincare. We filmed atop a rooftop in the heart of Prague\u2014with a focus on clarity, simplicity, and letting light take center stage. A one-day production designed to deliver as much as possible\u2014and provide content for three markets.<\/p>\n

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One Location. One Day. Five Ambassadors. <\/b><\/h4>\n

Production was a tightly choreographed sprint. To get everything done in a single day\u2014from commercials to key visuals\u2014we set up multiple parallel stations: one for shooting hero entrances, another for photographing key visuals, a third for packshots, while the VFX crew prepared the product bottle spin. Everything happened simultaneously, no downtime.<\/p>\n

This wasn\u2019t your average day on set. It required smart logistics, precise crew deployment, and synchronized coordination. Every minute counted\u2014and every shot had a purpose.<\/p>\n

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Styling That Breathes Freshness<\/b><\/h4>\n

The campaign\u2019s visual language is built around light, space, and elegance. Clean lines of modern architecture provided the backdrop, allowing white outfits, subtle movement, and natural expressions to shine.<\/p>\n

Bright styling and carefully selected accessories conveyed lightness while maintaining visual strength. The result is a look that\u2019s effortless yet confident.<\/p>\n

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Photo and Video in One Seamless Flow<\/b><\/h4>\n

An SPF campaign demands an integrated approach. Video and photography were captured simultaneously\u2014with each asset designed to support the overall narrative.<\/p>\n

Key visuals were shot partly in-studio the day before and partly on location, all created with efficiency in mind and visual consistency across formats.<\/p>\n

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Product In The Air, Controlled In Post<\/b><\/h4>\n

One of the campaign\u2019s standout moments is the floating product bottle. On set, we filmed just the gesture\u2014then created the product digitally in 3D. This gave us full control over lighting, composition, and motion in post-production.<\/p>\n

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This blend of real footage and VFX saved time on set while delivering a polished, cinematic result.<\/em><\/p>\n

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International Reach, Local Strength<\/b><\/h4>\n

Though produced in Prague, the SPF campaign was designed for three markets. The visual style easily adapted to Czech, Slovak, and Hungarian audiences\u2014each version slightly tailored, but all sharing a cohesive visual identity.<\/p>\n

The result? A campaign that transcended the limits of a single day\u2019s shoot. Fresh, precise, and crafted with maximum finesse\u2014just like the SPF experience itself.<\/p>\n

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CLIENT: <\/strong>L\u2019OR\u00c9AL PARIS<\/p>\n

AGENCY: <\/strong>MCCANN PRAGUE \/ B&T AGENCY<\/p>\n

DIRECTOR: <\/strong>MARTIN JANE\u0160<\/p>\n

AD: <\/strong>PATRIK KIRSCHNER<\/p>\n

PRODUCER: <\/strong>ADAM B\u011aL\u00cdK<\/p>\n

PA: <\/strong>KATE\u0158INA HRDINOV\u00c1<\/p>\n

DOP: <\/strong>MICHAEL JUR\u00c1SEK<\/p>\n

CAMERAMAN: <\/strong>JAN KAMLER<\/p>\n

VFX: <\/strong>MICHAEL NOV\u00c1\u010cEK<\/p>\n

1AC: <\/strong>JAKUB VEINLICH<\/p>\n

2AC: <\/strong>\u0160IMON K\u0158\u00cd\u017d<\/p>\n

GAFFER: <\/strong>PROKOP STEINER<\/p>\n

BEST BOY: <\/strong>VOJT\u011aCH HRAB\u010c\u00cdK<\/p>\n

ELECTRICIAN: <\/strong>DAN SCZOTKA<\/p>\n

DIT: <\/strong>TOM\u00c1\u0160 KAPINUS<\/p>\n

COSTUMES: <\/strong>VERONIKA VARCHOLOV\u00c1<\/p>\n

PHOTOGRAPHER: <\/strong>SAB LAUREN<\/p>\n

MUAH: <\/strong>BARBORA LIPENSK\u00c1<\/p>\n

MUAH: <\/strong>ANNA BADUN<\/p>\n

MUAH: <\/strong>KARLA SKALOV\u00c1<\/p>\n

MUAH: <\/strong>ANNA IPATOVA<\/p>\n

MUAH: <\/strong>KAMILA KLE\u010cKOV\u00c1<\/p>\n

MUAH: <\/strong>EMA K\u0158IKAVOV\u00c1<\/p>\n

 <\/p>\n

STARS: <\/strong><\/p>\n

ADONXS<\/p>\n

BARBORA HAZUCHOV\u00c1<\/p>\n

MIA MOORENA<\/p>\n

REIKA NAGY<\/p>\n

ORAZIO SCELSA<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”376305″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”1\/1″ el_class=”inverted-device-order”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image media=”131888″ media_width_percent=”100″ shape=”img-round” radius=”std” shadow=”yes” shadow_weight=”std” shadow_darker=”yes” advanced=”yes” media_overlay_opacity=”50″ media_overlay_anim=”no” media_text_anim=”no” media_image_anim=”no” media_padding=”2″ uncode_shortcode_id=”752248″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”192086″][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_size=”fontsize-155944″ uncode_shortcode_id=”200499″ text_color_type=”uncode-palette”]Thinking about a similar project?[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_size=”h4″ text_weight=”100″ uncode_shortcode_id=”149805″ text_color_type=”uncode-palette”]Get in touch with Adam, our producer.[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_weight=”100″ text_height=”fontheight-524109″ uncode_shortcode_id=”652423″ text_color_type=”uncode-palette”]<\/p>\n

\u202d+420 776 639 276\u202c<\/strong><\/h2>\n

adam.belik@unreal-visual.com<\/strong><\/h2>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The L\u2019Or\u00e9al Paris SPF campaign: one location, one day, five ambassadors. 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