{"id":132144,"date":"2025-05-14T16:24:16","date_gmt":"2025-05-14T14:24:16","guid":{"rendered":"https:\/\/unreal-visual.com\/loreal-x-unreal-visual-laser-true-match\/"},"modified":"2025-06-21T21:06:36","modified_gmt":"2025-06-21T19:06:36","slug":"loreal-x-unreal-visual-laser-true-match","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/loreal-x-unreal-visual-laser-true-match\/","title":{"rendered":"L\u2019Or\u00e9al x Unreal Visual | LASER & TRUE MATCH"},"content":{"rendered":"

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A TV Campaign That Merges Beauty, Science and Precision<\/strong><\/h4>\n

An internationally-scaled project, delivered in two language versions with distinct ambassadors and a single clear goal: to present the product\u2019s power and effectiveness in an elegant, confident, and natural format. We aimed to create a commercial that captures attention without shouting. That persuades, without pressure. And that brings scientific precision into the world of beauty \u2014 effortlessly. <\/p>\n

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Two Countries, One Visual Story<\/strong><\/h4>\n

A key challenge of the project was to produce both Czech and Hungarian versions<\/b>, each featuring its own ambassador, yet sharing a unified visual language. Each version had its own nuance, rhythm, and emotional tone \u2014 but the goal was to ensure that no viewer ever felt like they were watching a \u201clocalized adaptation.\u201d These were two fully realized interpretations of one story \u2014 told in two languages, but through one consistent visual. <\/p>\n

 <\/p>\n

Every Detail Had Its Place<\/strong><\/h4>\n

Production took place over two intensive days at a studio in \u0158\u00ed\u010dany. The core scenes were shot in a fully constructed apartment interior \u2014 custom-built on set, complete with furnishings and detail styling. Behind the windows, we installed an LED wall simulating the streets of Paris, bringing in soft, natural daylight and an ambient atmosphere. <\/p>\n

Alongside the main filming, lab sequences and behind-the-scenes content were shot in adjacent sets \u2014 literally just steps from the primary scene, all within the same studio. The schedule was designed to allow for seamless transitions between setups and language versions \u2014 while ensuring each shot retained its full visual and emotional impact. <\/p>\n

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Natural Light, Natural Beauty<\/strong><\/h4>\n

L\u2019Or\u00e9al Paris\u2019 True Match campaigns are built on authenticity: soft lighting, subtle shadows, and tonal control that enhances real skin texture. The camera flowed with ease, capturing expression without artifice. Skin details, eye movement, a product\u2019s touch \u2014 each moment was allowed to shine. The result? A visual language that feels effortless but is grounded in precision and discipline. <\/p>\n

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Alongside the main TV commercials \u2014 LASER and TRUE MATCH \u2014 we delivered a wide range of supporting formats: Science Lab segments, expert testimonials, and looping product visuals.<\/em><\/p>\n

Each piece served a clear function \u2014 yet visually belonged to the same world. Whether on TV or Instagram, the viewer experienced a coherent, unified brand universe. <\/em><\/p>\n

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Style That Doesn\u2019t Pretend<\/b><\/h4>\n

Styling was kept understated \u2014 refined, elegant, and always secondary to personality. Every outfit was selected to align with the visual palette and the tone of each ambassador. Nothing felt over-produced \u2014 yet every element played a precise visual role. <\/p>\n

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When the Journey Matters as Much as the Outcome<\/strong><\/h4>\n

This campaign was special not only for its scale, but for the way it blended craft, emotion, and collaboration. From the first planning sessions to the construction of custom sets, lighting design, ambassador sessions, and a suite of deliverables \u2014 every stage required focus, flexibility, and openness. <\/p>\n

It challenged us to think differently, refine details on the fly, and find solutions that respected both the brand and every person on set. A campaign where the process was just as meaningful as the outcome. <\/p>\n

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CLIENT: <\/strong>L\u2019OR\u00c9AL PARIS<\/p>\n

AGENCY: <\/strong>MCCANN PRAGUE \/ B&T AGENCY<\/p>\n

DIRECTOR: <\/strong>PETR SIMON<\/p>\n

DOP: <\/strong>DU\u0160AN HUS\u00c1R<\/p>\n

PRODUCER: <\/strong>ADAM B\u011aL\u00cdK<\/p>\n

PRODUCTION: <\/strong>JAKUB GRZN\u00c1RIK<\/p>\n

AD: <\/strong>JANEK PLAVLOVSK\u00dd<\/p>\n

1AC: <\/strong>ADAM \u010cEPEL\u00c1K<\/p>\n

2AC: <\/strong>FILIP SMIL<\/p>\n

DIT: <\/strong>LUBOR RIEDL<\/p>\n

KEY GRIP: <\/strong>LUDV\u00cdK HRAD\u00cdLEK<\/p>\n

B-CAM: <\/strong>KOSEF KADER<\/p>\n

COSTUME: <\/strong>LENKA KERMES<\/p>\n

MUA: <\/strong>RENATA ZELINKOV\u00c1<\/p>\n

MUA: <\/strong>MARGITA SK\u0158ENKOV\u00c1<\/p>\n

HAIR: <\/strong>MARTY TYL<\/p>\n

HAIR: <\/strong>KATE\u0158INA PET\u00c1KOV\u00c1<\/p>\n

GAFFER: <\/strong>MIRKO \u017dILA<\/p>\n

BEST BOY: <\/strong>ROMAN VALE\u0160<\/p>\n

SET DESIGN: <\/strong>TOM\u00c1\u0160 BUK\u00c1\u010cEK<\/p>\n

CONSTRUCTION: <\/strong>JANEK BALCAR<\/p>\n

PROP LEAD: <\/strong>ZDEN\u011aK KUBKA<\/p>\n

VFX: <\/strong>MICHAEL NOV\u00c1\u010cEK<\/p>\n

VFX: <\/strong>KRY\u0160TOF TOUREK<\/p>\n

SOUND: <\/strong>MIKI KOC\u00c1B<\/p>\n

BOOM OPERATOR: <\/strong>TOM\u00c1\u0160 JI\u0158I\u010cKA<\/p>\n

LOCATION: <\/strong>MARTIN ROSA<\/p>\n

 <\/p>\n

STARS: <\/strong><\/p>\n

ANNA GEISLEROV\u00c1<\/p>\n

RAM\u00d3NA L\u00c9KAI-KISS<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”376305″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”1\/1″ el_class=”inverted-device-order”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image media=”131888″ media_width_percent=”100″ shape=”img-round” radius=”std” shadow=”yes” shadow_weight=”std” shadow_darker=”yes” advanced=”yes” media_overlay_opacity=”50″ media_overlay_anim=”no” media_text_anim=”no” media_image_anim=”no” media_padding=”2″ uncode_shortcode_id=”752248″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”192086″][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_size=”fontsize-155944″ uncode_shortcode_id=”200499″ text_color_type=”uncode-palette”]Thinking about a similar project?[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_size=”h4″ text_weight=”100″ uncode_shortcode_id=”149805″ text_color_type=”uncode-palette”]Get in touch with Adam, our producer.[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_weight=”100″ text_height=”fontheight-524109″ uncode_shortcode_id=”652423″ text_color_type=”uncode-palette”]<\/p>\n

\u202d+420 776 639 276\u202c<\/strong><\/h2>\n

adam.belik@unreal-visual.com<\/strong><\/h2>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

A behind-the-scenes look at the production of L\u2019Or\u00e9al Paris\u2019 TV campaign. Two countries, one story, and dozens of deliverables created in just two days. <\/p>\n","protected":false},"author":1,"featured_media":132038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-132144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-en"],"yoast_head":"\nL\u2019Or\u00e9al x Unreal Visual | LASER & TRUE MATCH | Unreal Visual<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al Paris TV campaign \u2013 a behind-the-scenes look at a production where beauty, science, and cinematic precision come together. 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