{"id":131579,"date":"2024-04-05T10:52:25","date_gmt":"2024-04-05T08:52:25","guid":{"rendered":"https:\/\/unreal-visual.com\/loreal-x-unreal-visual-bright-reveal\/"},"modified":"2025-06-21T21:14:16","modified_gmt":"2025-06-21T19:14:16","slug":"loreal-x-unreal-visual-bright-reveal","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/loreal-x-unreal-visual-bright-reveal\/","title":{"rendered":"L&#8217;Or\u00e9al x Unreal Visual | BRIGHT REVEAL"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;131504&#8243; back_image_auto=&#8221;yes&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;65&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;492494&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][uncode_info_box items=&#8221;Date&#8221; text_font=&#8221;font-762333&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;pipe&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-781688&#8243;]Automatic Heading Text[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;171370&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;370052&#8243;]L\u2019Or\u00e9al Paris decided to push the boundaries of the possible and introduce to the world an entirely new product \u2013 BRIGHT REVEAL. At Unreal Visual, we embarked on the production of an advertising spot aimed not only at introducing this innovative product but also at showcasing its immediate effect on the skin. Our targets were clear: to create something that would appeal to our target audience while also providing a unique visual experience.<\/p>\n<h4><b>BRIGHT REVEAL \u2013 In the Best Light<\/b><\/h4>\n<p>The main challenge was to present the BRIGHT REVEAL product in the best light \u2013 both literally and figuratively. We wanted to demonstrate that this product makes it possible to see an immediate change in the skin. At the same time, to create an advertising video that is fresh, modern, and different from previous campaigns.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;131551&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;150993&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;128732&#8243;]<em>At Unreal Visual, we were responsible for creating the main spot, the trendy spot, and their shorter versions, in three language versions \u2013 Czech, Slovak, and Hungarian. <\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;124832&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;916779&#8243;]<\/p>\n<h4><b>Main Commercial<\/b><\/h4>\n<p>The creative approach included the use of three influencers, with whose help we wanted to introduce the product. We opted for a dynamic scenario that would draw the viewer into the story and show the transformation of the atmosphere from dark to light after applying the BRIGHT REVEAL product. A key element was visual storytelling, which combined innovative camera techniques, such as the use of a Technocrane for smooth and dynamic shots, with minimalist set design and stylish costumes.<\/p>\n<p>The visual style was inspired by global campaigns and aimed to present the product as the key to a new, brighter world. Creating a contrast between the initial darker atmosphere and the bright, illuminated finale, which symbolized the product&#8217;s effect, was crucial.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;38&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;566637&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;131554&#8243; media_lightbox=&#8221;yes&#8221; media_poster=&#8221;yes&#8221; media_width_percent=&#8221;30&#8243; alignment=&#8221;center&#8221; lb_video_advanced=&#8221;yes&#8221; lb_autoplay=&#8221;yes&#8221; uncode_shortcode_id=&#8221;815199&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;194091&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;790450&#8243;]<\/p>\n<h4>Dynamic and Practical Guide<\/h4>\n<p>The TRENDY video serves not only as a visually engaging presentation but also as a practical guide, showing how to effectively use BRIGHT REVEAL products together to achieve the best possible result.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>In an effort to stay true to the minimalist spirit of the entire campaign, the video was filmed against a purely white canvas, allowing all attention to focus on the products and their application. A short but dynamic sequence of clips highlights the ease of use and effectiveness of the products, adding a modern and trendy touch to the presentation that resonates with the target group of the L\u2019Or\u00e9al Paris brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;38&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;101985&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;131558&#8243; media_lightbox=&#8221;yes&#8221; 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carousel_lg=&#8221;5&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;one-one&#8221; gutter_size=&#8221;1&#8243; media_items=&#8221;media,icon&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_text_anim_type=&#8221;btt&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_icon=&#8221;fa fa-search3&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;bottom-t-top&#8221; single_animation_delay=&#8221;200&#8243; lbox_caption=&#8221;yes&#8221; no_double_tap=&#8221;yes&#8221; carousel_rtl=&#8221;&#8221; single_title_uppercase=&#8221;&#8221; single_title_bold=&#8221;&#8221; single_title_serif=&#8221;&#8221; onclick=&#8221;link_image&#8221; custom_links_target=&#8221;_self&#8221; items=&#8221;eyI4ODY4X2kiOnsic2luZ2xlX3dpZHRoIjoiNCIsInNpbmdsZV9oZWlnaHQiOiI0In0sIjg4NjJfaSI6eyJzaW5nbGVfd2lkdGgiOiI0Iiwic2luZ2xlX2hlaWdodCI6IjQifSwiODg2MF9pIjp7InNpbmdsZV93aWR0aCI6IjQifX0=&#8221; single_half_padding=&#8221;&#8221; single_no_background=&#8221;&#8221; uncode_shortcode_id=&#8221;123579&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;110853&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;139091&#8243;][vc_column_text uncode_shortcode_id=&#8221;124779&#8243;]<\/p>\n<p style=\"text-align: center;\"><strong>DIRECTOR: <\/strong>VIET DUONG<\/p>\n<p style=\"text-align: center;\"><strong>DOP: <\/strong>MICHAEL JUR\u00c1SEK<\/p>\n<p style=\"text-align: center;\"><strong>AD: <\/strong>MIKUL\u00c1\u0160 TUH\u00c1\u010cEK<\/p>\n<p style=\"text-align: center;\"><strong>1AC: <\/strong>ADAM KOV\u00c1CS<\/p>\n<p style=\"text-align: center;\"><strong>2AC: <\/strong>J\u00c1CHYM JIR\u00c1\u0147<\/p>\n<p style=\"text-align: center;\"><strong>PA: <\/strong>KATE\u0158INA HRDINOV\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>GAFFER: <\/strong>LUBO\u0160 MO\u0158ICK\u00dd<\/p>\n<p style=\"text-align: center;\"><strong>ELECTRICIAN: <\/strong>JAKUB HLINKA<\/p>\n<p style=\"text-align: center;\"><strong>BEST BOY: <\/strong>MARTIN FUL\u00cdN<\/p>\n<p style=\"text-align: center;\"><strong>DIT: <\/strong>TOM\u00c1\u0160 HOR\u00c1K<\/p>\n<p style=\"text-align: center;\"><strong>PROPS: <\/strong>OTTO URBAN<\/p>\n<p style=\"text-align: center;\"><strong>TECHNO CRANE: <\/strong>KRU.SUPERTECHNO<\/p>\n<p style=\"text-align: center;\"><strong>COSTUMES: <\/strong>VERONIKA VARCHOLOV\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>MUA: <\/strong>BARBORA LIPENSK\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>HAIR: <\/strong>ANNA BADUN<\/p>\n<p style=\"text-align: center;\"><strong>GRADING: <\/strong>MICHAEL JUR\u00c1SEK<\/p>\n<p style=\"text-align: center;\"><strong>SOUND DESIGN\/MIX: <\/strong>KAT.PRODUCTION<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>INFLUENCERS: <\/strong><\/p>\n<p style=\"text-align: center;\">ANGELIKA TOKARSKA<\/p>\n<p style=\"text-align: center;\">KOUYAT\u00c9 HAWA KRISZTINA<\/p>\n<p style=\"text-align: center;\">ALEXANDRA SEDL\u00c1\u010cKOV\u00c1<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;376305&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;inverted-device-order&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;131888&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; shadow_darker=&#8221;yes&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;no&#8221; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;752248&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;192086&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;200499&#8243; text_color_type=&#8221;uncode-palette&#8221;]Thinking about a similar project?[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-377884&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;149805&#8243; text_color_type=&#8221;uncode-palette&#8221;]Get in touch with Adam, our producer.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-377884&#8243; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;652423&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><strong>\u202d+420 776 639 276\u202c<\/strong><\/h2>\n<h2><strong>adam.belik@unreal-visual.com<\/strong><\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Creation of a commercial video for L&#8217;Or\u00e9al Paris to introduce the new product BRIGHT REVEAL. <\/p>\n","protected":false},"author":1,"featured_media":131564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-131579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;Or\u00e9al x Unreal Visual | BRIGHT REVEAL | Unreal Visual<\/title>\n<meta name=\"description\" content=\"Creation of a commercial video for L&#039;Or\u00e9al Paris to introduce the new product BRIGHT REVEAL. 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