{"id":131383,"date":"2023-10-20T12:18:07","date_gmt":"2023-10-20T10:18:07","guid":{"rendered":"https:\/\/unreal-visual.com\/komercni-banka-x-unreal-visual-pure\/"},"modified":"2025-06-22T10:19:53","modified_gmt":"2025-06-22T08:19:53","slug":"komercni-banka-x-unreal-visual-pure","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/komercni-banka-x-unreal-visual-pure\/","title":{"rendered":"Komer\u010dn\u00ed banka x Unreal Visual | PURE"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;87942&#8243; back_image_auto=&#8221;yes&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;65&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;104826&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][uncode_info_box items=&#8221;Date&#8221; text_font=&#8221;font-762333&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;pipe&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-781688&#8243;]Automatic Heading Text[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;171370&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;131164&#8243;]<\/p>\n<h4>Transforming CO2 into Art<\/h4>\n<p>At Unreal Visual, we enthusiastically embarked on the KB PURE project, representing a synergy between innovations in sustainability and fashion. This was in partnership with Komer\u010dn\u00ed banka and the advertising agency DDB Prague.<\/p>\n<h4>Advertising Campaign by DDB Prague<\/h4>\n<p>Through this campaign, Komer\u010dn\u00ed banka positions itself as an innovator in the field of carbon neutrality. This vision is embodied in the effort to transform CO2 into useful products, such as payment cards and fashionable clothing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;87974&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;171846&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;104659&#8243;]<i>Our task was to create a 60-second main spot, a 30-second shorter version, and to shoot additional footage for use in TV commercials. Additionally, we created several shorter formats for use on other platforms.<\/i>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;124832&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;196563&#8243;]<\/p>\n<h4>PURE Fashion Collection and LanzaTech Technology<\/h4>\n<p>In collaboration with the design studio LAFORMELA, the PURE collection was created, made from recycled CO2 transformed into textile material using LanzaTech technology. The collection was presented as a symbol of innovation and the desire for a carbon-neutral world.<\/p>\n<h4>The Role of Unreal Visual in the Project<\/h4>\n<p>Our role in this project was to create a visually striking video that would present this unique campaign. Key elements were fashion, purity, and minimalism, embodied in every shot.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;131320&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;193525&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;157939&#8243;]<i>One of the most striking features of the video was a digitally created payment card.<\/i>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;194091&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;138986&#8243;]<\/p>\n<h4>Script and Voiceover<\/h4>\n<p>The video script was carefully designed to convey the message of the campaign, using the metaphorical transition from light, airy smoke to a materialized payment card and finally to fashionable clothing. The voiceover plays a key role. Voiceover guiding viewers through the entire story. From the idea of reducing atmospheric CO2 to its transformation into useful products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;199772&#8243;][vc_single_image media=&#8221;131323&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;65&#8243; media_ratio=&#8221;three-two&#8221; alignment=&#8221;center&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;168611&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;194091&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;167489&#8243;]The KB PURE project demonstrates how advertising can be a tool for conveying important messages about sustainability and innovation. We are proud to have been part of this initiative, and that our work contributed to the shift towards a carbon-neutral future.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-958453445&#8243; type=&#8221;carousel&#8221; medias=&#8221;131325,131327,131329,131331,131333,131335,131337,131339,131341,131343,131345,131347,131349&#8243; carousel_lg=&#8221;5&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;one-one&#8221; gutter_size=&#8221;1&#8243; media_items=&#8221;media,icon&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_text_anim_type=&#8221;btt&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_icon=&#8221;fa fa-search3&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;bottom-t-top&#8221; single_animation_delay=&#8221;200&#8243; lbox_caption=&#8221;yes&#8221; no_double_tap=&#8221;yes&#8221; carousel_rtl=&#8221;&#8221; single_title_uppercase=&#8221;&#8221; single_title_bold=&#8221;&#8221; single_title_serif=&#8221;&#8221; onclick=&#8221;link_image&#8221; custom_links_target=&#8221;_self&#8221; items=&#8221;eyI4ODY4X2kiOnsic2luZ2xlX3dpZHRoIjoiNCIsInNpbmdsZV9oZWlnaHQiOiI0In0sIjg4NjJfaSI6eyJzaW5nbGVfd2lkdGgiOiI0Iiwic2luZ2xlX2hlaWdodCI6IjQifSwiODg2MF9pIjp7InNpbmdsZV93aWR0aCI6IjQifX0=&#8221; single_half_padding=&#8221;&#8221; single_no_background=&#8221;&#8221; uncode_shortcode_id=&#8221;338309&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;648025&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;139091&#8243;][vc_column_text uncode_shortcode_id=&#8221;202075&#8243;]<\/p>\n<p style=\"text-align: center;\"><strong>AGENCY: <\/strong>DDB PRAGUE<\/p>\n<p style=\"text-align: center;\"><strong>DIRECTOR: <\/strong>MARTIN JANE\u0160<\/p>\n<p style=\"text-align: center;\"><strong>DOP: <\/strong>MICHAEL JUR\u00c1SEK<\/p>\n<p style=\"text-align: center;\"><strong>PRODUCER: <\/strong>ADAM B\u011aL\u00cdK<\/p>\n<p style=\"text-align: center;\"><strong>AD: <\/strong>MIKUL\u00c1\u0160 TUH\u00c1\u010cEK<\/p>\n<p style=\"text-align: center;\"><strong>1AC: <\/strong>JAKUB VEINLICH<\/p>\n<p style=\"text-align: center;\"><strong>2AC: <\/strong>PETR HA\u0160EK<\/p>\n<p style=\"text-align: center;\"><strong>GAFFER: <\/strong>MARTIN FUL\u00cdN<\/p>\n<p style=\"text-align: center;\"><strong>BEST BOY: <\/strong>MAREK VOPI\u010cKA<\/p>\n<p style=\"text-align: center;\"><strong>COSTUMES: <\/strong>KL\u00c1RA MACKOV\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>MUA: <\/strong>ESTER TESA\u0158\u00cdKOV\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>RUNNER: <\/strong>TOM\u00c1\u0160 HUB\u00c1\u010cEK<\/p>\n<p style=\"text-align: center;\"><strong>KEY GRIP: <\/strong>LUK\u00c1\u0160 HAVELKA<\/p>\n<p style=\"text-align: center;\"><strong>HAIR: <\/strong>ROBIN BILKA<\/p>\n<p style=\"text-align: center;\"><strong>PROP MASTER: <\/strong>FRANTI\u0160EK \u0158EZN\u00cdK<\/p>\n<p style=\"text-align: center;\"><strong>VFX: <\/strong>NOTREAL<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>MODELS: <\/strong><\/p>\n<p style=\"text-align: center;\">AMANDA DIAZ<\/p>\n<p style=\"text-align: center;\">ANNA SVIRIDOV\u00c1<\/p>\n<p style=\"text-align: center;\">JURAJ SABO<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; 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media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; shadow_darker=&#8221;yes&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;no&#8221; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;752248&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;192086&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;200499&#8243; text_color_type=&#8221;uncode-palette&#8221;]Thinking about a similar project?[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-377884&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;149805&#8243; text_color_type=&#8221;uncode-palette&#8221;]Get in touch with Adam, our producer.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-377884&#8243; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;652423&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><strong>\u202d+420 776 639 276\u202c<\/strong><\/h2>\n<h2><strong>adam.belik@unreal-visual.com<\/strong><\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Project PURE, created in collaboration with Komer\u010dn\u00ed banka and the advertising agency DDB Prague. 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