{"id":131190,"date":"2023-11-01T12:25:57","date_gmt":"2023-11-01T11:25:57","guid":{"rendered":"https:\/\/unreal-visual.com\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/"},"modified":"2023-12-15T13:08:56","modified_gmt":"2023-12-15T12:08:56","slug":"asmr-in-advertising-a-new-era-of-sound-and-visual-marketing","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/","title":{"rendered":"ASMR in Advertising: A New Era of Sound and Visual Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;131180&#8243; back_image_auto=&#8221;yes&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;65&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;515426&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][uncode_info_box items=&#8221;Date&#8221; text_font=&#8221;font-762333&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;pipe&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-781688&#8243;]Automatic Heading Text[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;171370&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;399814&#8243;]ASMR (Autonomous Sensory Meridian Response) is a phenomenon that induces pleasant sensations of tingling or light tickling in viewers, typically starting on the scalp and spreading to the back of the neck and spine. This effect is triggered by specific audiovisual stimuli such as whispering, light tapping, rustling, or clicking. Recently, ASMR has gained popularity in the marketing environment, especially in the field of video and audio advertising.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;131170&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;381605&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;243528&#8243;]<em>In this advertisement, actress Zo\u00eb Kravitz was featured simulating the experience of drinking Michelob beer, with an emphasis on sounds like the clinking of the bottle and the fizzing of the foam.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;161140&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;976558&#8243;]<\/p>\n<h4>The Emergence and Development of ASMR<\/h4>\n<p>ASMR is a relatively new concept that emerged around 2010. Since then, it has become a phenomenon on platforms like YouTube and Instagram, with millions of followers. Brands have started to notice the unique potential of ASMR to engage a younger, technologically savvy generation, especially millennials.<\/p>\n<h4>How ASMR Works in Advertising<\/h4>\n<p>ASMR in advertising gives brands the opportunity to focus on the sensory experience of a product, those small things that make it memorable or pleasurable but are often overlooked. Marketing specialists strive to connect how the products or services they promote affect customer feelings. ASMR allows brands to present their products from a new perspective, focused on sensory experiences, rather than just highlighting features.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;131173&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;547246&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;920697&#8243;]<em>Lindt Excellence ASMR campaign.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;234683&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;152658&#8243;]<\/p>\n<h4>Key Aspects for Creating Effective ASMR Advertising<\/h4>\n<ul>\n<li><b>Sound Quality:<\/b> High-quality sound is crucial for achieving the optimal effect.<\/li>\n<li><b>Stimulus Selection:<\/b> The chosen stimuli should be relevant to the product and brand. It&#8217;s important to select sounds and visual elements that best represent the product and its use.<\/li>\n<li><b>Targeting a Specific Audience:<\/b> ASMR is particularly popular among young people and millennials. Advertisements should be targeted at this demographic group.<\/li>\n<li><b>Creativity and Originality:<\/b> A creative approach and originality are key to standing out from the competition. Brands should experiment with different types of ASMR stimuli to create a unique experience.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;200646&#8243;]ASMR represents a new approach in the field of sound and visual marketing. It offers brands the opportunity to create a deeper sensory connection with their customers, while also providing a new dimension in product presentation and advertising. This form of marketing brings new possibilities for increasing brand awareness and its products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;186898&#8243;][vc_column column_width_percent=&#8221;70&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;214311&#8243;][vc_column_text uncode_shortcode_id=&#8221;210769&#8243;]<\/p>\n<h4>Check out our advertising videos for L\u2019Or\u00e9al Paris, where we worked with the ASMR concept.<\/h4>\n<p>[\/vc_column_text][vc_button radius=&#8221;btn-circle&#8221; border_animation=&#8221;btn-ripple-out&#8221; hover_fx=&#8221;outlined&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;144282&#8243; link=&#8221;url:https%3A%2F%2Funreal-visual.com%2Fen%2Floreal-x-unreal-visual-revitalift%2F|title:About%20Us|&#8221; button_color_type=&#8221;uncode-solid&#8221; button_color_solid=&#8221;#ea0000&#8243;]CASE STUDY[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Explore how ASMR is changing advertising, increasing engagement, and creating a sensory connection between brands, their products, and young consumers.<\/p>\n","protected":false},"author":1,"featured_media":131180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-131190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASMR in Advertising: A New Era of Sound and Visual Marketing | Unreal Visual<\/title>\n<meta name=\"description\" content=\"Explore how ASMR is changing advertising, increasing engagement, and creating a sensory connection between brands, their products, and young consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASMR in Advertising: A New Era of Sound and Visual Marketing | Unreal Visual\" \/>\n<meta property=\"og:description\" content=\"Explore how ASMR is changing advertising, increasing engagement, and creating a sensory connection between brands, their products, and young consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Unreal Visual\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unrealvisual\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T11:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T12:08:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/08\/ASMR_SOUND_preview-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"UnrealVisualAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ASMR in Advertising: A New Era of Sound and Visual Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UnrealVisualAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/\"},\"author\":{\"name\":\"UnrealVisualAdmin\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#\\\/schema\\\/person\\\/5117d90c719f06a4dcf14e255022db69\"},\"headline\":\"ASMR in Advertising: A New Era of Sound and Visual Marketing\",\"datePublished\":\"2023-11-01T11:25:57+00:00\",\"dateModified\":\"2023-12-15T12:08:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/\"},\"wordCount\":1083,\"publisher\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/unreal-visual.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ASMR_SOUND_preview-scaled.jpg\",\"articleSection\":[\"Insight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/\",\"url\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/\",\"name\":\"ASMR in Advertising: A New Era of Sound and Visual Marketing | Unreal Visual\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/unreal-visual.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ASMR_SOUND_preview-scaled.jpg\",\"datePublished\":\"2023-11-01T11:25:57+00:00\",\"dateModified\":\"2023-12-15T12:08:56+00:00\",\"description\":\"Explore how ASMR is changing advertising, increasing engagement, and creating a sensory connection between brands, their products, and young consumers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/unreal-visual.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ASMR_SOUND_preview-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/unreal-visual.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/ASMR_SOUND_preview-scaled.jpg\",\"width\":2560,\"height\":1435,\"caption\":\"ASMR, sound, abstract --ar 16:9 --v 5.2 Job ID: 52ef1a95-2894-4044-a037-8868441dea9e\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASMR in Advertising: A New Era of Sound and Visual Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/\",\"name\":\"Unreal Visual: Videoprodukce | Praha, \u010cesko\",\"description\":\"Videoprodukce\",\"publisher\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#organization\"},\"alternateName\":\"Unreal Visual. Videoproduction\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#organization\",\"name\":\"Unreal Visual\",\"url\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/unreal-visual.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/UNREAL_03.jpg\",\"contentUrl\":\"https:\\\/\\\/unreal-visual.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/UNREAL_03.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Unreal Visual\"},\"image\":{\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/unrealvisual\\\/\",\"https:\\\/\\\/instagram.com\\\/unreal_visual\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/unreal-visual-s-r-o\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/unreal-visual.com\\\/en\\\/#\\\/schema\\\/person\\\/5117d90c719f06a4dcf14e255022db69\",\"name\":\"UnrealVisualAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d7c49ca2b6e5f119cacbf9239a36ac34f44db40fe7879947a22947bad81785d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d7c49ca2b6e5f119cacbf9239a36ac34f44db40fe7879947a22947bad81785d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d7c49ca2b6e5f119cacbf9239a36ac34f44db40fe7879947a22947bad81785d?s=96&d=mm&r=g\",\"caption\":\"UnrealVisualAdmin\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASMR in Advertising: A New Era of Sound and Visual Marketing | Unreal Visual","description":"Explore how ASMR is changing advertising, increasing engagement, and creating a sensory connection between brands, their products, and young consumers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/","og_locale":"en_US","og_type":"article","og_title":"ASMR in Advertising: A New Era of Sound and Visual Marketing | Unreal Visual","og_description":"Explore how ASMR is changing advertising, increasing engagement, and creating a sensory connection between brands, their products, and young consumers.","og_url":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/","og_site_name":"Unreal Visual","article_publisher":"https:\/\/www.facebook.com\/unrealvisual\/","article_published_time":"2023-11-01T11:25:57+00:00","article_modified_time":"2023-12-15T12:08:56+00:00","og_image":[{"width":2560,"height":1435,"url":"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/08\/ASMR_SOUND_preview-scaled.jpg","type":"image\/jpeg"}],"author":"UnrealVisualAdmin","twitter_card":"summary_large_image","twitter_title":"ASMR in Advertising: A New Era of Sound and Visual Marketing","twitter_misc":{"Written by":"UnrealVisualAdmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/#article","isPartOf":{"@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/"},"author":{"name":"UnrealVisualAdmin","@id":"https:\/\/unreal-visual.com\/en\/#\/schema\/person\/5117d90c719f06a4dcf14e255022db69"},"headline":"ASMR in Advertising: A New Era of Sound and Visual Marketing","datePublished":"2023-11-01T11:25:57+00:00","dateModified":"2023-12-15T12:08:56+00:00","mainEntityOfPage":{"@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/"},"wordCount":1083,"publisher":{"@id":"https:\/\/unreal-visual.com\/en\/#organization"},"image":{"@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/08\/ASMR_SOUND_preview-scaled.jpg","articleSection":["Insight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/","url":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/","name":"ASMR in Advertising: A New Era of Sound and Visual Marketing | Unreal Visual","isPartOf":{"@id":"https:\/\/unreal-visual.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/#primaryimage"},"image":{"@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/08\/ASMR_SOUND_preview-scaled.jpg","datePublished":"2023-11-01T11:25:57+00:00","dateModified":"2023-12-15T12:08:56+00:00","description":"Explore how ASMR is changing advertising, increasing engagement, and creating a sensory connection between brands, their products, and young consumers.","breadcrumb":{"@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/#primaryimage","url":"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/08\/ASMR_SOUND_preview-scaled.jpg","contentUrl":"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/08\/ASMR_SOUND_preview-scaled.jpg","width":2560,"height":1435,"caption":"ASMR, sound, abstract --ar 16:9 --v 5.2 Job ID: 52ef1a95-2894-4044-a037-8868441dea9e"},{"@type":"BreadcrumbList","@id":"https:\/\/unreal-visual.com\/en\/asmr-in-advertising-a-new-era-of-sound-and-visual-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/unreal-visual.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"ASMR in Advertising: A New Era of Sound and Visual Marketing"}]},{"@type":"WebSite","@id":"https:\/\/unreal-visual.com\/en\/#website","url":"https:\/\/unreal-visual.com\/en\/","name":"Unreal Visual: Videoprodukce | Praha, \u010cesko","description":"Videoprodukce","publisher":{"@id":"https:\/\/unreal-visual.com\/en\/#organization"},"alternateName":"Unreal Visual. Videoproduction","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unreal-visual.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/unreal-visual.com\/en\/#organization","name":"Unreal Visual","url":"https:\/\/unreal-visual.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unreal-visual.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/12\/UNREAL_03.jpg","contentUrl":"https:\/\/unreal-visual.com\/wp-content\/uploads\/2023\/12\/UNREAL_03.jpg","width":1000,"height":1000,"caption":"Unreal Visual"},"image":{"@id":"https:\/\/unreal-visual.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/unrealvisual\/","https:\/\/instagram.com\/unreal_visual\/","https:\/\/www.linkedin.com\/company\/unreal-visual-s-r-o"]},{"@type":"Person","@id":"https:\/\/unreal-visual.com\/en\/#\/schema\/person\/5117d90c719f06a4dcf14e255022db69","name":"UnrealVisualAdmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d7c49ca2b6e5f119cacbf9239a36ac34f44db40fe7879947a22947bad81785d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d7c49ca2b6e5f119cacbf9239a36ac34f44db40fe7879947a22947bad81785d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d7c49ca2b6e5f119cacbf9239a36ac34f44db40fe7879947a22947bad81785d?s=96&d=mm&r=g","caption":"UnrealVisualAdmin"}}]}},"_links":{"self":[{"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/posts\/131190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/comments?post=131190"}],"version-history":[{"count":2,"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/posts\/131190\/revisions"}],"predecessor-version":[{"id":131192,"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/posts\/131190\/revisions\/131192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/media\/131180"}],"wp:attachment":[{"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/media?parent=131190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/categories?post=131190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unreal-visual.com\/en\/wp-json\/wp\/v2\/tags?post=131190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}