{"id":130973,"date":"2023-01-31T13:19:02","date_gmt":"2023-01-31T12:19:02","guid":{"rendered":"https:\/\/unreal-visual.com\/vodafone-x-unreal-visual\/"},"modified":"2025-06-21T21:20:29","modified_gmt":"2025-06-21T19:20:29","slug":"vodafone-x-unreal-visual","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/vodafone-x-unreal-visual\/","title":{"rendered":"VODAFONE x Unreal Visual"},"content":{"rendered":"

[vc_row row_height_percent=”75″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-wayh” back_image=”87122″ back_image_auto=”yes” parallax=”yes” kburns=”zoom” overlay_color=”color-wayh” overlay_alpha=”65″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”232839″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][uncode_info_box items=”Date” text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase” separator=”pipe”][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-762333″ text_size=”fontsize-338686″ text_weight=”700″ text_space=”fontspace-781688″]Automatic Heading Text[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”171370″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text uncode_shortcode_id=”185586″]<\/p>\n

How we created commercials for VODAFONE in collaboration with McCann Prague<\/h4>\n

Our task was to create a series of commercials that appeal to the young target audience and demonstrate that being oneself, with all our quirks, is the best thing we can do. The key message was to support individuality and originality.<\/p>\n

“Being Yourself”<\/h4>\n

Our main goal was to create content that is honest, authentic, and resonates with young people. We decided on the concept of “observational spots,” where we became observers of everyday, yet unusual situations that young people experience. Each spot was designed to tell a story that, despite its simplicity, is emotionally charged and true to life.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”150881″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/3″][vc_single_image media=”130940″ media_lightbox=”yes” media_width_percent=”100″ alignment=”center” advanced_videos=”yes” uncode_shortcode_id=”950602″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”130942″ media_lightbox=”yes” media_width_percent=”100″ alignment=”center” advanced_videos=”yes” uncode_shortcode_id=”116615″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”130938″ media_lightbox=”yes” media_width_percent=”100″ alignment=”center” advanced_videos=”yes” uncode_shortcode_id=”155102″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”155193″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text uncode_shortcode_id=”161183″]<\/p>\n

Visuals, Emotion, Hook<\/h4>\n

Observational spots based on situations or emotions have a wonderful charm. But since we operate in the relentless world of online, it was necessary to start the spots with something that captures attention. We opted for a combination of macro shots and detailed shots using light changes that reflect the emotional states of the characters. For example, a shot of an eye or a finger on a phone as an initial “hook” precedes the main part of the story.<\/p>\n

Sound and Music<\/h4>\n

Sound plays a key role in our storytelling. We decided to use sound design that expands the reality of the characters, and music that supports the emotional changes the characters experience. For instance, the use of muted sounds in tense moments and their return to normal when the characters feel better.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”150881″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″][vc_gallery][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”150881″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”5\/6″][vc_single_image media=”130966″ media_width_percent=”100″ media_ratio=”three-two” advanced_videos=”yes” mobile_videos=”autoplay” media_title_uppercase=”” uncode_shortcode_id=”207465″][vc_gallery][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/6″][vc_column_text text_lead=”small” uncode_shortcode_id=”203560″]“Neomezen\u011b cringe” VODAFONE YOUTH<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”194091″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text uncode_shortcode_id=”209354″]This project was not only a challenge for us but also an opportunity to demonstrate our ability to transform creative ideas into effective commercials. We believe that our work will help strengthen the relationship between the Vodafone brand and the young generation and support their desire to be themselves.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”202139″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”139091″][vc_column_text uncode_shortcode_id=”119998″]<\/p>\n

AGENCY: <\/strong>MCCANN PRAGUE<\/p>\n

DIRECTOR: <\/strong>NOVAK+NGUYEN<\/p>\n

DOP: <\/strong>DU\u017dAN DUONG<\/p>\n

CAMERA OPERATOR: <\/strong>MATEJ HOLLY<\/p>\n

1AC: <\/strong>JIRKA WOJTA<\/p>\n

GAFFER: <\/strong>RICHARD BEZD\u011aKA<\/p>\n

MUA: <\/strong>MARTINA LOY<\/p>\n

PRODUCER: <\/strong>ADAM B\u011aL\u00cdK<\/p>\n

PA: <\/strong>ESTER \u010cERM\u00c1KOV\u00c1<\/p>\n

SOUND DESIGN\/MIX: <\/strong>LUK\u00c1\u0160 PE\u0160EK<\/p>\n

EDIT: <\/strong>VIET DUONG<\/p>\n

GRADING: <\/strong>ENTHONY GRAIN<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”376305″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”1\/1″ el_class=”inverted-device-order”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image media=”131888″ media_width_percent=”100″ shape=”img-round” radius=”std” shadow=”yes” shadow_weight=”std” shadow_darker=”yes” advanced=”yes” media_overlay_opacity=”50″ media_overlay_anim=”no” media_text_anim=”no” media_image_anim=”no” media_padding=”2″ uncode_shortcode_id=”752248″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”192086″][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_size=”fontsize-155944″ uncode_shortcode_id=”200499″ text_color_type=”uncode-palette”]Thinking about a similar project?[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_size=”h4″ text_weight=”100″ uncode_shortcode_id=”149805″ text_color_type=”uncode-palette”]Get in touch with Adam, our producer.[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_weight=”100″ text_height=”fontheight-524109″ uncode_shortcode_id=”652423″ text_color_type=”uncode-palette”]<\/p>\n

\u202d+420 776 639 276\u202c<\/strong><\/h2>\n

adam.belik@unreal-visual.com<\/strong><\/h2>\n

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