{"id":130921,"date":"2022-12-07T15:16:33","date_gmt":"2022-12-07T14:16:33","guid":{"rendered":"https:\/\/unreal-visual.com\/cez-x-unreal-visual\/"},"modified":"2025-06-21T21:22:44","modified_gmt":"2025-06-21T19:22:44","slug":"cez-x-unreal-visual","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/cez-x-unreal-visual\/","title":{"rendered":"\u010cEZ x Unreal Visual"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;130901&#8243; back_image_auto=&#8221;yes&#8221; parallax=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;65&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;767548&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][uncode_info_box items=&#8221;Date&#8221; text_font=&#8221;font-762333&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;pipe&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-781688&#8243;]Automatic Heading Text[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;171370&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;200945&#8243;]<\/p>\n<h4>At a time when people are grappling with financial challenges and rising energy prices, \u010cEZ, in collaboration with the advertising agency McCann Prague, launches a campaign that offers concrete solutions and support.<\/h4>\n<p>This campaign, building on the concept of &#8220;positive energy&#8221;, focuses on three key areas: Self-reading, specialists at Czech Post, and a counseling service during financial hardship.<\/p>\n<p>The task for our production at Unreal Visual was, based on the materials and script provided by the agency, to create three spots for each key area, targeted at three different audience groups.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;130905&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;974780&#8243;][vc_gallery][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;101777&#8243;]<em>The spot &#8220;Self-reading&#8221; dedicated to the theme: Energy under control<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;155193&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;411635&#8243;]<\/p>\n<h4>Our creative vision<\/h4>\n<p>We were excited about the idea of simple, minimalist spots where the camera becomes a kind of probe into the lives of our characters. We wanted everything to feel as real as possible. The basic concept was therefore uniform for all spots.<\/p>\n<p>In the first phase, we introduce our characters through fragments in their living space. This part is also complemented by the inner voice of our character, which serves as an emotional starter, making us further interested in the character itself. For example: &#8220;What I mainly needed to find out was how long my price is valid for and how it works with the capping.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_gallery][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;130907&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;194152&#8243;][vc_gallery][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;193874&#8243;]<em>The spot &#8220;Post&#8221; dedicated to the theme: Specialists at Czech Post.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;194091&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;797205&#8243;]In the next phase of the spot, we introduce our character in their normal activity. An activity where we see how well they are doing. How full of hope and gratitude they are. We add direct speech, for example: &#8220;The counseling service during financial hardship, recommended by \u010cEZ, helped spread out the payments until our situation improves.\u201d<\/p>\n<p>We conclude the spot with a departure from the window, through which we see our character in a broader context. We liked the premise of the window acting as a connector between the inner and outer worlds. The longer departure also gives the viewer a greater chance to process the emotions gathered during the spot. First, we follow our characters through details and end with the context in which they live.<span class=\"Apple-converted-space\"> <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;150881&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;130909&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;949362&#8243;][vc_gallery][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;863051&#8243;]<em>The spot &#8220;Counseling&#8221; dedicated to the theme: Counseling service during financial hardship.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;194091&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text uncode_shortcode_id=&#8221;222208&#8243;]Each spot was designed to communicate specific ways \u010cEZ helps its customers, while also showing that the company is there for them in good times and bad. Through this approach, each spot contributes to a better perception of the \u010cEZ brand, demonstrating that &#8220;positive energy&#8221; is more than just a slogan \u2013 it&#8217;s a commitment.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;202139&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;139091&#8243;][vc_column_text uncode_shortcode_id=&#8221;184786&#8243;]<\/p>\n<p style=\"text-align: center;\"><strong>AGENCY: <\/strong>MCCANN PRAGUE<\/p>\n<p style=\"text-align: center;\"><strong>DIRECTOR: <\/strong>NOVAK+NGUYEN<\/p>\n<p style=\"text-align: center;\"><strong>DOP: <\/strong>TOM\u00c1\u0160 UHL\u00cdK<\/p>\n<p style=\"text-align: center;\"><strong>AD: <\/strong>\u0160T\u011aP\u00c1N U\u017dDIL<\/p>\n<p style=\"text-align: center;\"><strong>1AC: <\/strong>MICHAL MACHULDA<\/p>\n<p style=\"text-align: center;\"><strong>2AC: <\/strong>MARTIN PROCH\u00c1ZKA<\/p>\n<p style=\"text-align: center;\"><strong>GAFFER: <\/strong>V\u00cdT MORAWSKI<\/p>\n<p style=\"text-align: center;\"><strong>BEST BOY: <\/strong>MAT\u011aJ OUJEZDSK\u00dd<\/p>\n<p style=\"text-align: center;\"><strong>2ND BEST BOY: <\/strong>TOM\u00c1\u0160 TESA\u0158<\/p>\n<p style=\"text-align: center;\"><strong>SOUND: <\/strong>PAVEL VRT\u011aL<\/p>\n<p style=\"text-align: center;\"><strong>WARDROBE: <\/strong>KL\u00c1RA MACKOV\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>MUA: <\/strong>\u0160T\u011aP\u00c1NKA VEL\u00cd\u0160KOV\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>PROPS: <\/strong>SURF PROPS MARTIN ROTT<\/p>\n<p style=\"text-align: center;\"><strong>PRODUCER: <\/strong>ADAM B\u011aL\u00cdK<\/p>\n<p style=\"text-align: center;\"><strong>PA: <\/strong>ESTER \u010cERM\u00c1KOV\u00c1<\/p>\n<p style=\"text-align: center;\"><strong>SOUND DESIGN\/MIX: <\/strong>LUK\u00c1\u0160 PE\u0160EK<\/p>\n<p style=\"text-align: center;\"><strong>GRADING: <\/strong>TOM\u00c1\u0160 UHL\u00cdK<\/p>\n<p style=\"text-align: center;\"><strong>EDIT: <\/strong>TOM\u00c1\u0160 BL\u00c1HA<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;376305&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;inverted-device-order&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;131888&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; shadow_darker=&#8221;yes&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;no&#8221; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;752248&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;192086&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;200499&#8243; text_color_type=&#8221;uncode-palette&#8221;]Thinking about a similar project?[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-377884&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;149805&#8243; text_color_type=&#8221;uncode-palette&#8221;]Get in touch with Adam, our producer.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-377884&#8243; text_weight=&#8221;100&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;652423&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><strong>\u202d+420 776 639 276\u202c<\/strong><\/h2>\n<h2><strong>adam.belik@unreal-visual.com<\/strong><\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u010cEZ, in collaboration with McCann Prague and Unreal Visual, continues the &#8220;positive energy&#8221; campaign with a series of spots during a time of rising energy 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