{"id":130893,"date":"2023-11-15T12:56:47","date_gmt":"2023-11-15T11:56:47","guid":{"rendered":"https:\/\/unreal-visual.com\/rossmann-x-unreal-visual-carewear\/"},"modified":"2025-06-21T21:16:57","modified_gmt":"2025-06-21T19:16:57","slug":"rossmann-x-unreal-visual-carewear","status":"publish","type":"post","link":"https:\/\/unreal-visual.com\/en\/rossmann-x-unreal-visual-carewear\/","title":{"rendered":"ROSSMANN x Unreal Visual | CAREWEAR"},"content":{"rendered":"

[vc_row row_height_percent=”75″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-wayh” back_image=”130835″ back_image_auto=”yes” parallax=”yes” kburns=”zoom” overlay_color=”color-wayh” overlay_alpha=”65″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”880748″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][uncode_info_box items=”Date” text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase” separator=”pipe”][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-762333″ text_size=”fontsize-338686″ text_weight=”700″ text_space=”fontspace-781688″]Automatic Heading Text[\/vc_custom_heading][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”171370″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text uncode_shortcode_id=”492185″]<\/p>\n

In Unreal Visual, we were delighted to accept the challenge from DDB Prague agency and transformed their brief into a creative and visually stunning campaign for ROSSMANN CAREWEAR.<\/b><\/h4>\n

The brief from DDB Prague agency was comprehensive and detailed, providing us with a clear framework and expectations for the project. Our goal was to create a video and key visuals that not only met the agency’s specifications but also exceeded expectations and pushed the boundaries of traditional marketing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”150881″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”5\/6″][vc_single_image media=”87963″ media_lightbox=”yes” media_width_percent=”100″ media_ratio=”three-two” media_title_uppercase=”” uncode_shortcode_id=”575862″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/6″][vc_column_text text_lead=”small” uncode_shortcode_id=”842311″]Our task was to create a total of five versions of the video (6s, 15s, 30s, 60s, and a vertical 15s format). In addition to the commercials, we created four key visuals.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”155193″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text uncode_shortcode_id=”264839″]<\/p>\n

Process of Creating the Creative Design<\/h4>\n

The first step was a thorough analysis of the brief from the agency. From the brief, we gathered key information about the target audience, communication style, advertisement spot concept, and the main values of the ROSSMANN CAREWEAR brand. With these insights, we approached the development of our creative design, which was not only to meet the brief but also to bring new, fresh energy into the project.<\/p>\n

Creative Design<\/h4>\n

Water, seaweed, fashion, sensuality, skin, and contrast. These words served as a guide throughout the project and inspired us to create a unique visual style. <\/span><\/p>\n

Nature, represented mainly by water and sunbeams, is the centerpiece of the entire creative design. We don’t pretend to be at a real location \u2013 why hide something that is obvious and not instead turn it into an advantage that we are filming in a movie studio?<\/p>\n

Things like a white background and artificial sun projected on it, or our own piece of \u201csea,\u201d albeit only a few square meters in size, create a striking contrast to natural elements.<\/p>\n

Realization<\/h4>\n

For filming and photography, we created a main set in the studio, consisting of an artificial pool filled with water and complemented by other props. The white background allowed us to create light projections reflected directly from the water’s surface.[\/vc_column_text][vc_single_image media=”130875″ media_width_percent=”100″ media_ratio=”three-two” advanced_videos=”yes” mobile_videos=”autoplay” media_title_uppercase=”” uncode_shortcode_id=”637677″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”194091″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text uncode_shortcode_id=”945471″]<\/p>\n

Actors, Makeup, and Styling<\/h4>\n

The selection of actors was crucial. We focused on diversity to ensure our content resonated with a broad spectrum of viewers. Makeup and hairstyles were designed to support the connection with the brand and nature, emphasizing a natural yet ostentatious look. The “wet look” perfectly complemented the overall visual of our spot.[\/vc_column_text][vc_single_image media=”130866″ media_lightbox=”yes” media_width_percent=”100″ advanced_videos=”yes” mobile_videos=”autoplay” media_title_uppercase=”” uncode_shortcode_id=”424796″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”194091″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text uncode_shortcode_id=”128666″]<\/p>\n

Cinematography and Lighting<\/h4>\n

We divided the entire spot into two parts. The first \u2013 more mysterious, allowed us to use softer lighting. Camera movements are also longer and dreamier. During this phase, using a voiceover, we explain the message to the viewer and keep them in suspense.<\/p>\n

In the second phase, we answer the viewer’s questions and dispel the veil of mystery. The second part of the spot starts with a change in lighting atmosphere \u2013 symbolized by the sunrise. Contrasting sunbeams fill the studio. The editing, camera movements, and sound design become more intense. The spot is more energetic, ensuring we keep the viewer’s attention until the very end of the spot \u2013 the sunset with a packshot of the ROSSMANN CAREWEAR products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”150881″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”5\/6″][vc_single_image media=”130871″ media_width_percent=”100″ media_ratio=”three-two” advanced_videos=”yes” mobile_videos=”autoplay” media_title_uppercase=”” uncode_shortcode_id=”203023″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/6″][vc_column_text text_lead=”small” uncode_shortcode_id=”752501″]The ROSSMANN CAREWEAR project was a great opportunity for us to demonstrate our ability to transform a creative vision into reality. <\/span><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”648025″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”139091″][vc_column_text uncode_shortcode_id=”122418″]<\/p>\n

AGENCY: <\/strong>DDB PRAGUE<\/p>\n

DIRECTOR: <\/strong>MARTIN JANE\u0160<\/p>\n

DOP: <\/strong>MICHAEL JUR\u00c1SEK<\/p>\n

AD: <\/strong>MIKUL\u00c1\u0160 TUH\u00c1\u010cEK<\/p>\n

1AC: <\/strong>JAKUB VEINLICH<\/p>\n

GAFFER: <\/strong>LUBO\u0160 MO\u0158ICK\u00dd<\/p>\n

2AC: <\/strong>\u0160IMON K\u0158\u00cd\u017d<\/p>\n

BEST BOY: <\/strong>MARTIN FUL\u00cdN<\/p>\n

SET DESIGN: <\/strong>ALEX KUREL<\/p>\n

PROP MASTER: <\/strong>FRANTI\u0160EK \u0158EZN\u00cdK<\/p>\n

COSTUMES: <\/strong>LIZ OVCHACHENKO<\/p>\n

MUA: <\/strong>BARBORA LIPENSK\u00c1<\/p>\n

PHOTOGRAPH: <\/strong>MARYNA VELKYNETES<\/p>\n

 <\/p>\n

MODELS: <\/strong><\/p>\n

MAGDALENA KO\u0158ENOV\u00c1<\/p>\n

TRANG DO THU<\/p>\n

TEREZA SCHERTLEROV\u00c1<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”376305″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”1\/1″ el_class=”inverted-device-order”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image media=”131888″ media_width_percent=”100″ shape=”img-round” radius=”std” shadow=”yes” shadow_weight=”std” shadow_darker=”yes” advanced=”yes” media_overlay_opacity=”50″ media_overlay_anim=”no” media_text_anim=”no” media_image_anim=”no” media_padding=”2″ uncode_shortcode_id=”752248″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”192086″][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_size=”fontsize-155944″ uncode_shortcode_id=”200499″ text_color_type=”uncode-palette”]Thinking about a similar project?[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_size=”h4″ text_weight=”100″ uncode_shortcode_id=”149805″ text_color_type=”uncode-palette”]Get in touch with Adam, our producer.[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” heading_semantic=”h3″ text_font=”font-377884″ text_weight=”100″ text_height=”fontheight-524109″ uncode_shortcode_id=”652423″ text_color_type=”uncode-palette”]<\/p>\n

\u202d+420 776 639 276\u202c<\/strong><\/h2>\n

adam.belik@unreal-visual.com<\/strong><\/h2>\n

[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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