How we created commercials for VODAFONE in collaboration with McCann Prague

Our task was to create a series of commercials that appeal to the young target audience and demonstrate that being oneself, with all our quirks, is the best thing we can do. The key message was to support individuality and originality.

“Being Yourself”

Our main goal was to create content that is honest, authentic, and resonates with young people. We decided on the concept of “observational spots,” where we became observers of everyday, yet unusual situations that young people experience. Each spot was designed to tell a story that, despite its simplicity, is emotionally charged and true to life.

Visuals, Emotion, Hook

Observational spots based on situations or emotions have a wonderful charm. But since we operate in the relentless world of online, it was necessary to start the spots with something that captures attention. We opted for a combination of macro shots and detailed shots using light changes that reflect the emotional states of the characters. For example, a shot of an eye or a finger on a phone as an initial “hook” precedes the main part of the story.

Sound and Music

Sound plays a key role in our storytelling. We decided to use sound design that expands the reality of the characters, and music that supports the emotional changes the characters experience. For instance, the use of muted sounds in tense moments and their return to normal when the characters feel better.

“Neomezeně cringe” VODAFONE YOUTH

This project was not only a challenge for us but also an opportunity to demonstrate our ability to transform creative ideas into effective commercials. We believe that our work will help strengthen the relationship between the Vodafone brand and the young generation and support their desire to be themselves.

AGENCY: MCCANN PRAGUE

DIRECTOR: NOVAK+NGUYEN

DOP: DUŽAN DUONG

CAMERA OPERATOR: MATEJ HOLLY

1AC: JIRKA WOJTA

GAFFER: RICHARD BEZDĚKA

MUA: MARTINA LOY

PRODUCER: ADAM BĚLÍK

PA: ESTER ČERMÁKOVÁ

SOUND DESIGN/MIX: LUKÁŠ PEŠEK

EDIT: VIET DUONG

GRADING: ENTHONY GRAIN