Livesweaters
Assignment
Creating an advertising branded video that aims to emphasize the uniqueness and originality of the products in a modern and original way. Personalizing the “Be The Show” brand claim and promoting a new premium collection of products aimed at golfers.
Implementation
We try to metaphorize the “Be The Show” brand claim in the spot. Meaning break the rules and be an individual who does not let trends and conventions bind them. To do so, we used not only the right choice of casting and locations, but also the visual itself, as we decided to combine two different formats in one video – 16:9 and 4:3. The 4:3 format is shot on analog 16mm film.
Analog 16mm film
We decided to use a slightly unconventional form to highlight other benefits of products made from merino wool in the spot. Ecology – environment, sheep friendly (barber with sheep), individuality – models and their manners, or non-flammability.
All products in one video
To make the most of the advertising video, we decided to have the models gradually wear all Livesweaters products.
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UTOPY
Assignment
UTOPY prides itself on the principles of slow fashion community. Their clothing with unique designes is not only meant for fitness, but also as a lifestyle brand for everyday wear. The emphasis is on making women not only look good but also feel good in the clothing. The goal is to make two brand promoting videos and a series of photos that match the visual style of the videos.
Implementation
Our goal was to deviate from the ordinary view of fashion video and make the whole spot more artistic and abstract. So we immediately crossed out the idea of the actors thoughtlessly walking through various spaces and thought about what really characterizes UTOPY. When we were looking at the colors and patterns that UTOPY uses, words like speed, variety and agility came to mind. We wanted the viewers to see that they could feel good looking in their clothes, that they could feel “alive”.
"Feel alive feel UTOPY"
The world of UTOPY that we wanted to create cannot be found in nature. In addition to that, the winter season, during which the spots were filmed, is not exactly great for shooting outdoors in leggings and sports bras only. So we decided to create the whole world ourselves. And not only with the help of modified landscape shots, but also directly in the studio itself.
The patterns on the products themselves are resemble an abstract landscape. Using a macro shot, we used the fabric as a “portal” to the world UTOPY gets its inspiration from. We wanted to show that there is a lot more hidden in this brand.
What did the shooting look like?
Unfortunately, we didn't manage to film the transport of the artificial rock on the roof of the van, but you can at least take a look at how a rock like that is created directly in the studio.
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Project L
Assignment
The aim of the advertising spot for Kickstarter is to present the board game Project L with the Finesse expansion. In addition to introducing the basic functionality of the whole game, it is also important to show that the game is really for everyone. All this in an engaging way, so that the project reaches the set financial goal of €15,000.
Implementation
The audience on Kickstarter is discerning. Almost every day, dozens of new projects are created there and they fight for attention not only with their functionality, but also with their well-thought-out advertising campaigns. We had been entertaining the idea of using a robotic arm for shooting for a while. And what would be a better occasion to use it than Project L.
ROBOTIC ARM
The typical use of the robotic arm for only a few non-standard shots, however, seemed too little for the discerning Kickstarter audience. That is why we decided to make everything so that with the help of invisible cuts the video would look like one long uninterrupted shot.
But how to bring all target groups together?
Seat the types of people you wouldn't expect together at one table and give every one the same goal. To win at all costs. :)
Result
In just 20 minutes from the launch on Kickstarter, the amount exceeded the required €15,000 and reached an incredible amount of €401,602.
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Nikky - Home To You
Script
When writing the script, we wanted to push the boundaries of the typical pop music narrative techniques so that the viewer understands at first glance that this is not an ordinary mainstream video clip. However, this music style is quite a conservative genre within its limits, and a purely experimental attempt might not be forgiven by an accustomed viewer.
Implementation
The text itself describes the distance and at the same time the attachment of a young couple. So it occurred to us to show this dramaturgical level visually. We watch the stories of two people who are in different places, but at the same time they are close in the picture. This can be described quite simply using a split picture or split-screen.
SPLIT SCREEN
This storytelling style allowed us to present a greater number of stories, as in many passages of the video both levels run simultaneously. However, the examples mentioned above were not the only reason to chose this form of storytelling.
In the very climax of the story, we decided to use this picture split in a very unconventional way, in order to attract the viewer’s attention to the maximum. This shot itself was also the most technically and productively demanding element in an already technically demanding video clip.
What did the shooting look like?
Four locations, eleven actors, seventeen staff members and only one shooting day.
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+420 723 801 250ondrej.repaty@localhost
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Broker Consulting
Broker Consulting’s Request
„The aim of the recruitment advertising campaign is to help our managers and directors in the regions to recruite skilled people and to present their work in Broker Consulting and the OK POINT franchise in a new and modern way.”
Recruitment video for a big corporate
But even an assignment like this is worth realizing with style and trying to lighten it (especially if it is to attract attention on social media). From the beginning, we focused on the strongest feature that characterizes Broker Consulting – stability and credibility. But how do we transport it to recruitment advertising in a clear and engaging way?
LEVITATION
Why levitation? Because thanks to the background of a stable company, one has the opportunity for doing great things, for self-realization. The opportunity to literally lift off.
The intention was to combine interestingness, memorability and slight exaggeration (ingredients that work on social media) together with the credibility and formal elegance of Broker Consulting. And to support all that even more, we decided to have real employees of the company as the main characters in all the spots.
How is levitation created?
No green background, no magic, just a bunch of great stuntmen and a bit of scaffolding, which we let disappear in post-production. :)
