L’Oréal Paris decided to push the boundaries of the possible and introduce to the world an entirely new product – BRIGHT REVEAL. At Unreal Visual, we embarked on the production of an advertising spot aimed not only at introducing this innovative product but also at showcasing its immediate effect on the skin. Our targets were clear: to create something that would appeal to our target audience while also providing a unique visual experience.

BRIGHT REVEAL – In the Best Light

The main challenge was to present the BRIGHT REVEAL product in the best light – both literally and figuratively. We wanted to demonstrate that this product makes it possible to see an immediate change in the skin. At the same time, to create an advertising video that is fresh, modern, and different from previous campaigns.

At Unreal Visual, we had the honor of collaborating with L’Oréal Paris on their Revitalift campaign. We bring you insight into this cooperation, which combines creativity and technical skills with L’Oréal’s innovative approach to marketing.

Three Types of Commercials

Our collaboration with L’Oréal involved creating three different types of video ads: Awareness video, ASMR video, and FILTR video. Each type was carefully designed to resonate with the young audience on TikTok and Instagram while faithfully representing the values of the L’Oréal brand.

In Unreal Visual, we were delighted to accept the challenge from DDB Prague agency and transformed their brief into a creative and visually stunning campaign for ROSSMANN CAREWEAR.

The brief from DDB Prague agency was comprehensive and detailed, providing us with a clear framework and expectations for the project. Our goal was to create a video and key visuals that not only met the agency’s specifications but also exceeded expectations and pushed the boundaries of traditional marketing.

Process of Creating the Creative Design

The first step was a thorough analysis of the brief from the agency. From the brief, we gathered key information about the target audience, communication style, advertisement spot concept, and the main values of the ROSSMANN CAREWEAR brand. With these insights, we approached the development of our creative design, which was not only to meet the brief but also to bring new, fresh energy into the project.

Creative Design

Water, seaweed, fashion, sensuality, skin, and contrast. These words served as a guide throughout the project and inspired us to create a unique visual style.

Nature, represented mainly by water and sunbeams, is the centerpiece of the entire creative design. We don’t pretend to be at a real location – why hide something that is obvious and not instead turn it into an advantage that we are filming in a movie studio?

Things like a white background and artificial sun projected on it, or our own piece of “sea,” albeit only a few square meters in size, create a striking contrast to natural elements.

Realization

For filming and photography, we created a main set in the studio, consisting of an artificial pool filled with water and complemented by other props. The white background allowed us to create light projections reflected directly from the water’s surface.

Transforming CO2 into Art

At Unreal Visual, we enthusiastically embarked on the KB PURE project, representing a synergy between innovations in sustainability and fashion. This was in partnership with Komerční banka and the advertising agency DDB Prague.

Advertising Campaign by DDB Prague

Through this campaign, Komerční banka positions itself as an innovator in the field of carbon neutrality. This vision is embodied in the effort to transform CO2 into useful products, such as payment cards and fashionable clothing.

How we created commercials for VODAFONE in collaboration with McCann Prague

Our task was to create a series of commercials that appeal to the young target audience and demonstrate that being oneself, with all our quirks, is the best thing we can do. The key message was to support individuality and originality.

“Being Yourself”

Our main goal was to create content that is honest, authentic, and resonates with young people. We decided on the concept of “observational spots,” where we became observers of everyday, yet unusual situations that young people experience. Each spot was designed to tell a story that, despite its simplicity, is emotionally charged and true to life.

Visuals, Emotion, Hook

Observational spots based on situations or emotions have a wonderful charm. But since we operate in the relentless world of online, it was necessary to start the spots with something that captures attention. We opted for a combination of macro shots and detailed shots using light changes that reflect the emotional states of the characters. For example, a shot of an eye or a finger on a phone as an initial “hook” precedes the main part of the story.

Sound and Music

Sound plays a key role in our storytelling. We decided to use sound design that expands the reality of the characters, and music that supports the emotional changes the characters experience. For instance, the use of muted sounds in tense moments and their return to normal when the characters feel better.

At a time when people are grappling with financial challenges and rising energy prices, ČEZ, in collaboration with the advertising agency McCann Prague, launches a campaign that offers concrete solutions and support.

This campaign, building on the concept of “positive energy”, focuses on three key areas: Self-reading, specialists at Czech Post, and a counseling service during financial hardship.

The task for our production at Unreal Visual was, based on the materials and script provided by the agency, to create three spots for each key area, targeted at three different audience groups.

Our creative vision

We were excited about the idea of simple, minimalist spots where the camera becomes a kind of probe into the lives of our characters. We wanted everything to feel as real as possible. The basic concept was therefore uniform for all spots.

In the first phase, we introduce our characters through fragments in their living space. This part is also complemented by the inner voice of our character, which serves as an emotional starter, making us further interested in the character itself. For example: “What I mainly needed to find out was how long my price is valid for and how it works with the capping.”