In digital marketing, it’s crucial not only to create visually engaging content but also to ensure that this content is optimized for the platforms where it appears. This article provides an overview of best practices and recommendations for effective optimization of video ads on Instagram and TikTok.

Instagram Reels and Stories – The Art of Visual Storytelling

Format and Aspect Ratio: A vertical video with a 9:16 aspect ratio and a resolution of 1080×1920 pixels is the best choice for Instagram Reels and Stories.

Safe Zones: Place graphics and text in the center of the screen to avoid overlap with the user interface. Remember that the top and bottom 250 pixels may be overlaid with the app’s controls.

Best Practices for Graphics: Use graphics that support your main message without unnecessary distractions. Too complex graphics can divert attention from the main content. Minimalism and clean lines work well in a vertical format. If you’re using a voiceover in your video ad, or someone is speaking directly to the camera, consider using subtitles – not everyone plays videos on their mobile with sound. Here, it applies that the subtitles themselves should aesthetically match the video ad. The more creative, the better.

TikTok – Creativity Comes First

Format and Aspect Ratio: A vertical video with a 9:16 aspect ratio and a resolution of 1080×1920 is also ideal for TikTok.

Safe Zones: Ensure that graphics and text are not placed in the top and bottom parts of the screen, where control elements and user information appear.

Best Practices for Graphics: Graphics should be dynamic and engaging, but not overly distracting. When creating videos for TikTok, it’s key to maintain a balance between visual appeal and content value. Just like with Instagram, also consider the use of subtitles in case of a voiceover or spoken word in the video.

When creating video ads for Instagram and TikTok, it’s important to think about the correct placement and use of graphics. By following these recommendations and utilizing “safe zones”, you will ensure that your content is not only aesthetically appealing but also functional and effective.

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