Momenti x Unreal Visual

A Campaign That Captures the Power of a Moment

From the very beginning, we approached the Momenti project as a delicate visual journey. The goal was to create commercials that feel elegant, tasteful, and natural — yet carry a deeper emotional layer. We were looking for balance. Between style and story. Between subtlety and expression. Between what you see — and what you’re invited to feel.

The commercial follows Eva, a woman with a strong sense of design, walking through a showroom. At one point, she pauses. She experiences a moment in which reality quietly shifts into imagination. Silence. Light. A glimpse of the future. And the presence of something she may only just be beginning to realize.

Emotion That Arrives in an Instant

The commercial is structured around three visual phases. In the beginning, we observe calmness, everyday flow, and natural presence. The camera moves gently, with no unnecessary stylization. Then comes the shift — the lighting changes, sounds soften, her gaze slows down. For a moment, Eva is alone in her mind. It’s this transformation that drives the narrative. It’s not dialogue or product that creates emotion — it’s light, sound, and expression.

The final moment belongs to that “vision.” Reflected in her eyes, we see what she imagines — a warm home, a dinner with friends, a quiet afternoon. The closing image isn’t literal. It leaves space for interpretation. And that’s exactly what gives the Momenti brand its emotional weight.

A Frame That Breathes

This entire project was built around lighting. For us, light wasn’t just a technical requirement — it was a dramatic element. In the final scene, a narrow beam of light falls gently from above onto Eva — becoming a visual metaphor for the singular, meaningful moment. To achieve this with precision, we combined practical lighting with post-production enhancement. Every detail, from the angle of the beam to the texture of shadows and the tone of her skin, was carefully controlled.

Throughout the commercial, the camera moved in sync with the actress. Smooth dollies, delicate push-ins, subtle shifts in focus. We were looking for intimacy without intrusion.

Sound That Steps Back

The sound design followed its own emotional arc. We started with a realistic soundscape — ambient noises from the showroom, soft footsteps, distant voices. As Eva enters the imagined “moment,” everything fades. The sound dips below the surface, leaving behind only a soft texture — musical, but not melodic. It’s not a score. It’s a space.

This approach allowed us to create a quiet but powerful counterpoint to the visuals. It also brought more attention to breath, subtle movement, and Eva’s internal transformation. Every layer of sound was crafted to support the image — not as background, but as an equal storytelling element.

A Style That Speaks

Eva’s styling was a key element in the overall composition. We wanted her outfit to feel effortless, refined, and true to her character — a woman who understands design. We worked with Scandinavian-inspired aesthetics: soft tones, clean silhouettes, minimalism with depth. Each piece was chosen to complement the showroom environment without drawing focus away from the product.

For her friend, we intentionally introduced contrast — a different palette, a bolder presence. This gave the frame visual variety and added a subtle tension to the scene. The styling was natural and believable — yet each choice carried clear intent.

A Production in Multiple Variants

The campaign was delivered in three versions — each ending with a unique “dream” scenario. In every cut, we see a different imagined moment, offering a fresh interpretation of the same core story. All commercials were produced in both 10 and 15-second lengths, in horizontal and vertical formats — ready for use across TV and digital platforms.

In addition to the commercials, we also created a series of key visuals in a cinematic style. These standalone frames captured essential story moments and were designed for web, banner, and brand use across touchpoints.

When a Brand Speaks Through Silence

The Momenti campaign wasn’t just about producing a commercial. It was about discovering a language the brand could use without saying a word. Through image, tone, light, and quiet. From the earliest concept sessions to final sound design and editorial, we searched for a way to capture something you don’t just see — but feel.

This was a project that called for precision — and sensitivity. The same kind of care you take when designing a space that feels like home.