L’Oréal x Unreal Visual | SPF

Sun, Clean Visuals & Maximum Output in One Day

The L’Oréal Paris SPF campaign was created to merge visual impact with the fresh feel of summer skincare. We filmed atop a rooftop in the heart of Prague—with a focus on clarity, simplicity, and letting light take center stage. A one-day production designed to deliver as much as possible—and provide content for three markets.

One Location. One Day. Five Ambassadors.

Production was a tightly choreographed sprint. To get everything done in a single day—from commercials to key visuals—we set up multiple parallel stations: one for shooting hero entrances, another for photographing key visuals, a third for packshots, while the VFX crew prepared the product bottle spin. Everything happened simultaneously, no downtime.

This wasn’t your average day on set. It required smart logistics, precise crew deployment, and synchronized coordination. Every minute counted—and every shot had a purpose.

Styling That Breathes Freshness

The campaign’s visual language is built around light, space, and elegance. Clean lines of modern architecture provided the backdrop, allowing white outfits, subtle movement, and natural expressions to shine.

Bright styling and carefully selected accessories conveyed lightness while maintaining visual strength. The result is a look that’s effortless yet confident.

Photo and Video in One Seamless Flow

An SPF campaign demands an integrated approach. Video and photography were captured simultaneously—with each asset designed to support the overall narrative.

Key visuals were shot partly in-studio the day before and partly on location, all created with efficiency in mind and visual consistency across formats.

Product In The Air, Controlled In Post

One of the campaign’s standout moments is the floating product bottle. On set, we filmed just the gesture—then created the product digitally in 3D. This gave us full control over lighting, composition, and motion in post-production.

This blend of real footage and VFX saved time on set while delivering a polished, cinematic result.

International Reach, Local Strength

Though produced in Prague, the SPF campaign was designed for three markets. The visual style easily adapted to Czech, Slovak, and Hungarian audiences—each version slightly tailored, but all sharing a cohesive visual identity.

The result? A campaign that transcended the limits of a single day’s shoot. Fresh, precise, and crafted with maximum finesse—just like the SPF experience itself.