At Unreal Visual, we had the honor of collaborating with L’Oréal Paris on their Revitalift campaign. We bring you insight into this cooperation, which combines creativity and technical skills with L’Oréal’s innovative approach to marketing.
Three Types of Commercials
Our collaboration with L’Oréal involved creating three different types of video ads: Awareness video, ASMR video, and FILTR video. Each type was carefully designed to resonate with the young audience on TikTok and Instagram while faithfully representing the values of the L’Oréal brand.
Our task was to create three different types of video ads. All in three language versions – Czech, Slovak, and Hungarian. In addition, we also created ASMR audio tracks for Spotify.
Our goal was to create a spot that captures and retains the attention of young viewers on TikTok and Instagram. We focused on dynamic product visualization, from quick detailed shots of the serums to the use of sophisticated LED walls to create an attractive and modern background. This combination brought freshness and energy to the ad.
The intention was for the set design to be minimalist yet impressive. We chose lights and LED walls that perfectly supported the products, while ensuring that every element of the set reflected the luxury and quality that L’Oréal Revitalift represents.
ASMR (Autonomous Sensory Meridian Response) is a phenomenon characterized by a pleasant sensation of tingling or relaxation that people experience in response to certain visual or auditory stimuli. In advertising and video content, ASMR is becoming an increasingly popular tool, particularly for its ability to create a strong emotional connection with the viewer.
The ASMR spots were designed to provide an intimate and personal experience through the use of detailed sound effects and whispering. The goal was to strengthen the connection between the product and the viewer, create an emotional bond, and simultaneously inform about the product.
To visually support this concept, we completely surrounded influencers in the image with a large array of microphones capturing their whispers. We then created the ASMR versions of the spots in a pure audio form for Spotify.
Spotify CZE ASMR:
The concept of the FILTR commercials was designed with the idea of an influencer creating authentic content for her followers. The viewer witnesses the influencer applying L’Oreal Revitalift products while providing interesting information about them. During this, graphic titles appear on the screen, highlighting the key features of the products.
The spot begins with a shot of the Instagram interface, which the influencer then removes with a simple gesture, symbolizing the authenticity of her message – as if saying, ‘Filter? No, this is real.’ The entire video is processed in light tones with significant use of lavender color, matching our products.
At Unreal Visual, we are proud to have been part of a project that resonates with the younger generation. The L’Oréal Revitalift advertisement brings a refreshing approach to marketing targeted at the young. With a combination of dynamic visual style, influencer marketing, and ASMR, this campaign effectively communicates the values and properties of the products while respecting modern trends and preferences of the young audience.