L’Oréal x Unreal Visual | LASER & TRUE MATCH

A TV Campaign That Merges Beauty, Science and Precision

An internationally-scaled project, delivered in two language versions with distinct ambassadors and a single clear goal: to present the product’s power and effectiveness in an elegant, confident, and natural format. We aimed to create a commercial that captures attention without shouting. That persuades, without pressure. And that brings scientific precision into the world of beauty — effortlessly.

Two Countries, One Visual Story

A key challenge of the project was to produce both Czech and Hungarian versions, each featuring its own ambassador, yet sharing a unified visual language. Each version had its own nuance, rhythm, and emotional tone — but the goal was to ensure that no viewer ever felt like they were watching a “localized adaptation.” These were two fully realized interpretations of one story — told in two languages, but through one consistent visual.

Every Detail Had Its Place

Production took place over two intensive days at a studio in Říčany. The core scenes were shot in a fully constructed apartment interior — custom-built on set, complete with furnishings and detail styling. Behind the windows, we installed an LED wall simulating the streets of Paris, bringing in soft, natural daylight and an ambient atmosphere.

Alongside the main filming, lab sequences and behind-the-scenes content were shot in adjacent sets — literally just steps from the primary scene, all within the same studio. The schedule was designed to allow for seamless transitions between setups and language versions — while ensuring each shot retained its full visual and emotional impact.

Natural Light, Natural Beauty

L’Oréal Paris’ True Match campaigns are built on authenticity: soft lighting, subtle shadows, and tonal control that enhances real skin texture. The camera flowed with ease, capturing expression without artifice. Skin details, eye movement, a product’s touch — each moment was allowed to shine. The result? A visual language that feels effortless but is grounded in precision and discipline.

Alongside the main TV commercials — LASER and TRUE MATCH — we delivered a wide range of supporting formats: Science Lab segments, expert testimonials, and looping product visuals.

Each piece served a clear function — yet visually belonged to the same world. Whether on TV or Instagram, the viewer experienced a coherent, unified brand universe.

Style That Doesn’t Pretend

Styling was kept understated — refined, elegant, and always secondary to personality. Every outfit was selected to align with the visual palette and the tone of each ambassador. Nothing felt over-produced — yet every element played a precise visual role.

When the Journey Matters as Much as the Outcome

This campaign was special not only for its scale, but for the way it blended craft, emotion, and collaboration. From the first planning sessions to the construction of custom sets, lighting design, ambassador sessions, and a suite of deliverables — every stage required focus, flexibility, and openness.

It challenged us to think differently, refine details on the fly, and find solutions that respected both the brand and every person on set. A campaign where the process was just as meaningful as the outcome.