L'Oréal x Unreal Visual | BRIGHT REVEAL

L’Oréal Paris decided to push the boundaries of the possible and introduce to the world an entirely new product – BRIGHT REVEAL. At Unreal Visual, we embarked on the production of an advertising spot aimed not only at introducing this innovative product but also at showcasing its immediate effect on the skin. Our targets were clear: to create something that would appeal to our target audience while also providing a unique visual experience.

BRIGHT REVEAL – In the Best Light

The main challenge was to present the BRIGHT REVEAL product in the best light – both literally and figuratively. We wanted to demonstrate that this product makes it possible to see an immediate change in the skin. At the same time, to create an advertising video that is fresh, modern, and different from previous campaigns.

At Unreal Visual, we were responsible for creating the main spot, the trendy spot, and their shorter versions, in three language versions – Czech, Slovak, and Hungarian.

Main Commercial

The creative approach included the use of three influencers, with whose help we wanted to introduce the product. We opted for a dynamic scenario that would draw the viewer into the story and show the transformation of the atmosphere from dark to light after applying the BRIGHT REVEAL product. A key element was visual storytelling, which combined innovative camera techniques, such as the use of a Technocrane for smooth and dynamic shots, with minimalist set design and stylish costumes.

The visual style was inspired by global campaigns and aimed to present the product as the key to a new, brighter world. Creating a contrast between the initial darker atmosphere and the bright, illuminated finale, which symbolized the product’s effect, was crucial.

Dynamic and Practical Guide

The TRENDY video serves not only as a visually engaging presentation but also as a practical guide, showing how to effectively use BRIGHT REVEAL products together to achieve the best possible result.

In an effort to stay true to the minimalist spirit of the entire campaign, the video was filmed against a purely white canvas, allowing all attention to focus on the products and their application. A short but dynamic sequence of clips highlights the ease of use and effectiveness of the products, adding a modern and trendy touch to the presentation that resonates with the target group of the L’Oréal Paris brand.