ROSSMANN | CAREWEAR

In Unreal Visual, we were delighted to accept the challenge from DDB Prague agency and transformed their brief into a creative and visually stunning campaign for ROSSMANN CAREWEAR.

The brief from DDB Prague agency was comprehensive and detailed, providing us with a clear framework and expectations for the project. Our goal was to create a video and key visuals that not only met the agency’s specifications but also exceeded expectations and pushed the boundaries of traditional marketing.

Process of Creating the Creative Design

The first step was a thorough analysis of the brief from the agency. From the brief, we gathered key information about the target audience, communication style, advertisement spot concept, and the main values of the ROSSMANN CAREWEAR brand. With these insights, we approached the development of our creative design, which was not only to meet the brief but also to bring new, fresh energy into the project.

Creative Design

Water, seaweed, fashion, sensuality, skin, and contrast. These words served as a guide throughout the project and inspired us to create a unique visual style.

Nature, represented mainly by water and sunbeams, is the centerpiece of the entire creative design. We don’t pretend to be at a real location – why hide something that is obvious and not instead turn it into an advantage that we are filming in a movie studio?

Things like a white background and artificial sun projected on it, or our own piece of “sea,” albeit only a few square meters in size, create a striking contrast to natural elements.

Realization

For filming and photography, we created a main set in the studio, consisting of an artificial pool filled with water and complemented by other props. The white background allowed us to create light projections reflected directly from the water’s surface.