At Unreal Visual, we enthusiastically embarked on the KB PURE project, representing a synergy between innovations in sustainability and fashion. This was in partnership with Komerční banka and the advertising agency DDB Prague.
Advertising Campaign by DDB Prague
Through this campaign, Komerční banka positions itself as an innovator in the field of carbon neutrality. This vision is embodied in the effort to transform CO2 into useful products, such as payment cards and fashionable clothing.
Our task was to create a 60-second main spot, a 30-second shorter version, and to shoot additional footage for use in TV commercials. Additionally, we created several shorter formats for use on other platforms.
PURE Fashion Collection and LanzaTech Technology
In collaboration with the design studio LAFORMELA, the PURE collection was created, made from recycled CO2 transformed into textile material using LanzaTech technology. The collection was presented as a symbol of innovation and the desire for a carbon-neutral world.
The Role of Unreal Visual in the Project
Our role in this project was to create a visually striking video that would present this unique campaign. Key elements were fashion, purity, and minimalism, embodied in every shot.
One of the most striking features of the video was a digitally created payment card.
Script and Voiceover
The video script was carefully designed to convey the message of the campaign, using the metaphorical transition from light, airy smoke to a materialized payment card and finally to fashionable clothing. The voiceover plays a key role. Voiceover guiding viewers through the entire story. From the idea of reducing atmospheric CO2 to its transformation into useful products.
The KB PURE project demonstrates how advertising can be a tool for conveying important messages about sustainability and innovation. We are proud to have been part of this initiative, and that our work contributed to the shift towards a carbon-neutral future.
AGENCY: DDB PRAGUE
DIRECTOR: MARTIN JANEŠ
DOP: MICHAEL JURÁSEK
PRODUCER: ADAM BĚLÍK
AD: MIKULÁŠ TUHÁČEK
1AC: JAKUB VEINLICH
2AC: PETR HAŠEK
GAFFER: MARTIN FULÍN
BEST BOY: MAREK VOPIČKA
COSTUMES: KLÁRA MACKOVÁ
MUA: ESTER TESAŘÍKOVÁ
RUNNER: TOMÁŠ HUBÁČEK
KEY GRIP: LUKÁŠ HAVELKA
HAIR: ROBIN BILKA
PROP MASTER: FRANTIŠEK ŘEZNÍK
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